BRAND PROFILE
STANDARD PROCEDURE
Inspired by the sun-kissed days of bygone eras; the surf explorations of Australia’s magical coastlines, the long haired beach boys and bronzed bikini-clad women, Dion and Zepha, have come together to bring Australian surf nostalgia back to life in a brand new way. The two friends have combined their knowledge to produce a high quality, protective sun-care range. Mixed with native Australian super fruits containing antioxidants and vitamins a, b + c, Standard Procedure is a reef friendly product free of paba, parabens, oxybenzone and octinoxate.